Display solution project for Chinese Cosmetic-drugstores

The retail environment is far more than just a place to sell products - it is a crucial part of the customer's shopping journey, especially in the skincare and cosmetics industry. Consumers not only expect to easily find products, but also expect to experience the brand through its space.

In 2018, ORIO had the honor to collaborate with a renowned domestic skincare brand, assisting in realizing its vision for new store openings. Our mission was to design and implement a comprehensive in-store display solution that not only aligns with the brand's positioning but also enhances functionality and customer experience.

Pharmacy (designed by client, confidentiality required)

This case study delves into our collaboration journey with the brand, highlighting the strategies, solutions, and achievements realized through our partnership.

The client, a respected skin care brand that is increasingly prominent in the domestic market, has a clear objective: to establish a flagship store that embodies its brand values of purity, elegance, and ease of use, while effectively showcasing its products.

The brand aspires to establish a store that can stand out in a fiercely competitive market, attracting foot traffic and offering a seamless shopping experience. They envision a space where their story is conveyed through meticulous design, while ensuring that every product is easily found and beautifully displayed.

The main challenges include:

Manage a diverse range of skincare products in various shapes and sizes.

Ensure that the price is clearly visible without sacrificing aesthetics.

Make full use of floor and ceiling space to attract customers of all levels.

Set up a promotional section to highlight new products and best-selling items.

At ORIO, we believe that every store is unique and deserves a tailored solution. From the very beginning, our team works closely with our clients' marketing and operations teams to gain a deep understanding of their needs, challenges, and visions.

We conducted a series of consultations and field visits to analyze the store's layout, lighting, customer flow, and brand elements. This enabled us to develop a comprehensive in-store configuration plan that balances functionality and style.

Our method primarily focuses on:

Maximize space utilization without creating clutter.

Enhance the visibility and accessibility of the product.

Strengthen the brand image through consistent visual elements.

Ensure smooth passage for customers within the store.

Shelf product divider

product lines. These dividers ensure that each SKU (stock keeping unit) remains within its designated space, preventing product toppling or mixing. This not only enhances the overall aesthetics but also makes replenishment and inventory checks more efficient.

Customers can immediately find the exact product they want, and the clear categorization also enhances the high-end perception of the brand.

Cosmeceutical salesperson

To compensate for the dividers, we installed cosmetic pushers on the shelves. These spring-loaded mechanisms keep the products moving forward, so even if the inventory is low, the shelves always appear full and eye-catching.

In the beauty industry, presentation is everything - customers expect products to look neat and orderly, ready for selection at any time. This display shelf reduces the need for employees to constantly tidy up the shelves, allowing them more time to assist customers.

Product price display bar

The product price display strips we provide are transparent and easy to update, and their design aims to integrate seamlessly with shelf units without distracting customers from the merchandise.

These labels enable brands to clearly communicate prices, promotional offers, and product details where customers need them, thereby enhancing trust and reducing confusion at the moment of decision-making.

Ceiling-mounted poster

To fully utilize the vertical space within the store, we installed ceiling-mounted posters showcasing striking visual imagery and key brand information.

These posters serve two purposes:

Strengthen brand identity and storytelling above the line of sight.

Guide customers to browse different product areas.

These posters, with their elegant design, add depth and dimensionality to the store, while also facilitating easy browsing for customers.

Floor-standing posters and display stands

For promotional events with significant influence, such as new product launches or seasonal discounts, we have created floor-standing posters and display booths.

These elements serve as focal points in the store, drawing customers' attention to featured products. They are cleverly placed near the entrance and in the central area, creating promotional "hotspots" that enhance customer engagement and boost sales of key products.

One of the challenges was to devise a solution that could accommodate the compact layout of the store without feeling cramped. We overcame this challenge by selecting slim materials and modular components that seamlessly integrated into the space while maintaining a ventilated and open feel.

Our team maintains continuous communication with the brand side to ensure that everything aligns with their expectations and timelines.

Before our intervention, this store was merely an empty shell - a blank canvas. After renovation, it transformed into a cozy, pleasant environment with professional brand characteristics, deeply loved by customers.

improve

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Due to clear signage and tidy aisles, the customer flow has increased significantly.

The visibility and accessibility of products have been enhanced, thereby enabling more efficient shopping.

The staff reported that the maintenance work for the shelves had become much easier.

Customer feedback

The client was extremely excited about the results:

"ORIO has helped us make our store a true reflection of our brand. The display is not only beautiful but also very practical. Since the opening, we have noticed a significant increase in customer engagement and satisfaction."”

At ORIO, we pride ourselves on crafting display solutions that enhance the shopping experience and elevate brand recognition. Our collaboration with this cosmeceutical brand fully demonstrates how thoughtful design, practical solutions, and meticulous execution can transform retail spaces.

If you are planning to launch a new product or wish to optimize your existing display, we would be delighted to assist you in achieving similar success.

Let's work together to create a retail space that customers love.