Displays and What They’re Used For

Type 1: Shelf based display (shelf management system)

Display hook system

Shelf display is the core infrastructure of retail goods. Unlike decorative lighting fixtures, these systems focus on operational efficiency, consistency, and long-term performance for thousands of SKUs.

What are they

Shelf mounted displays are modular components that are directly installed on existing shelf systems. They did not replace the shelves, but upgraded the standard shelves to a controlled product area.

These systems work behind the scenes, shaping the way products are placed, moved, and displayed throughout the day, without relying on employee intervention.

From a system perspective, shelf based displays have the following functions:

Product calibration controller

Space allocation tool

Visual discipline mechanism

Common ORIO Solutions

ORIO's shelf management series is designed to be compatible, scalable, and easy to deploy in different shelf materials and store formats:

Shelf Pusher - Spring System for Automatic Product Push

Shelf Divider - Fixed or Adjustable Divider to Maintain SKU Boundaries

Data Bar and Price Bar - Integrated Bracket for Pricing, Bar coding, and Promotions

Talkers and Swingers on the Shelf - Clip style Communication Tools that Highlight Key Information at Eye Level

All components are designed to work together as a system, rather than as isolated attachments.

Their purpose

Shelf mounted displays solve daily retail challenges that directly affect income and labor:

Maintain product front and even spacing

Reduce visual confusion and shopper confusion

Minimize manual lead time for employees as much as possible

Folding shelf layout to prevent rapid sales of goods

Support accurate execution of shelf maps across multiple stores

In high SKU categories, these systems can also help retailers sell shelves more effectively, not just products.

Best Application

Supermarkets and grocery chain stores

Pharmacy and Pharmacy

convenience store

Category intensive professional retail (cosmetics, electronic accessories, health products)

Why is it important

The shelf management system consistently provides one of the highest return on investment upgrades in the retail industry.

They do not rely on seasonal activities or a surge in shopper attention, but instead improve performance daily through the following methods:

Reduce operating costs

Improve shelf availability awareness

Create a cleaner and more trustworthy shopping experience

Type 2: End of aisle and high flow display

High traffic displays operate at decision points - where shoppers naturally pause, turn, or slow down. These areas provide the most valuable sales space in any store.

Shelf Swinger

What are they

The end of the aisle and high flow display are located in the following areas:

end cover

Main channel

Store entrance

Promotion hot spots

These displays are not used as storage devices, but as attention accelerators to guide shoppers to make impulsive decisions or choose specialty products.

The role of ORIO in high traffic displays

ORIO focuses on modular attachment systems, transforming existing end caps into high-performance promotional tools rather than manufacturing large fixed fixtures.

Typical ORIO solutions include:

End cap bracket push rod, used for maintaining front products

Display hooks used for hanging or blister packaging items

Clip on logo holder allows for quick modification of promotional activities

Modular POP accessories to adapt to different activities

This method allows retailers to improve performance without redesigning their store layout.

Their purpose

The end of the aisle and high flow display are mainly used for:

Drive impulse buying

Highlight limited time promotions

Launch new products or flavors

Increase brand exposure in crowded categories

They are particularly effective for products with short decision-making cycles or strong visual appeal.

Best Application

grocery store

Large retailers

pharmacy

Chain stores with high foot traffic

Why is it important

The impact of high traffic displays is not through size, but through position and speed.

With suitable accessories, retailers can:

Quickly refresh promotional activities

Reduce installation and disassembly labor

Even during peak hours, it is important to keep the monitor clean and tidy

This makes them an ideal choice for fast-moving retail environments where flexibility is crucial.

Type 3: Floor standing display

When brands require maximum visibility, capacity, and independence from fixed shelves, floor standing displays are used.

Desktop display box with product pusher

What are they

These are independent display units directly placed on the sales floor, including:

Freestanding Display Unit (FSDU)

Tray display

trash can

They operate as independent sales areas, usually linked to seasonal or large-scale events.

ORIO's Contribution to Floor Display

Although the external structure of floor standing displays is typically handled by lighting manufacturers or brand agents, ORIO focuses on the functional internal components that determine actual performance.

ORIO supports floor displays:

Internal splitter controls product flow

Hooks and trays for mixing product formats

Plastic inserts for stabilizing and separating SKUs

Customize OEM/ODM components based on display size

These elements ensure that the display remains organized, reusable, and easy for shoppers to use even in busy traffic situations.

Their purpose

Floor standing displays are typically used for:

Seasonal promotion

Batch or Value Pack Sales

Cleaning up activities

New product launches requiring strong visibility

They are particularly effective when retailers want to sell quickly without relying on permanent shelf space.

Best Application

Large retailers

Warehouse Club

department store

Promotion area and temporary retail space

Why is it important

Without proper internal systems, ground displays may quickly become chaotic, perform poorly, or difficult to maintain.

By focusing on structure, organization, and compatibility, system based components help with floor standing displays:

Stay longer in the sales area

Requires less staff intervention

Achieve more stable sales

Type 4: Counter and checkout display

The checkout point display plays a crucial role in maximizing the value of the shopping basket in the final stage of the shopping process. Unlike other display types that rely on browsing behavior, checkout display targets unplanned, low friction decisions made by customers while waiting for payment.

Check the lane divider

What are they

The counter and cashier displays are compact commodity systems located in the following areas:

Checkout counter

service desk

Payment and queuing area

The size of these spaces is limited, but the degree of exposure is high, making them the most valuable square centimeters in retail stores.

From a system perspective, the checkout display must be balanced:

Accessibility of visibility

Capacity without clutter

Promote without slowing down transaction flow

A typical ORIO solution

ORIO's checkout display component is designed to be compact, modular, and deployed quickly, ensuring compatibility with different counter sizes and store formats:

Acrylic display tray for small packaging items and accessories

Mini dividers and hooks for separating SKUs and maintaining order

Holders of countertop logos used for pricing, promotions, or additional information

All solutions emphasize durability, transparency, and ease of restocking - key factors for high revenue checkout areas.

Their purpose

The checkout monitor is most effective in the following aspects:

High profit margin pulse products

Accessories and Supplementary Attachments

Time limited or seasonal promotional products

These displays support incremental sales growth without the need for additional floor space or changes to store layout.

Best Application

convenience store

Pharmacy and Pharmacy

Electronic product retailer

Beauty and personal care stores

Specialty stores with fast checkout cycles

Why is it important

Carefully designed cash register displays do not distract customers' attention - they cleverly and effectively guide their focus.

By maintaining the orderliness and visibility of products, retailers can:

Increase average transaction value

Reduce clutter in the checkout area

Maintain a smooth and professional payment experience

Type 5: Modular and customized POS display components

Modular and customized POS components represent the intangible infrastructure behind large-scale retail display systems. Although they may not always exist independently as finished products, they are crucial for consistency, scalability, and long-term execution.

Floor standing advertising display poster stand

What are they

This category includes custom designed POS and POP components that can be seamlessly integrated into:

Existing shelving system

End caps and promotional fixing devices

Floor standing display

Checkout and countertop setup

These components are not specific to a particular store, but are designed to run across multiple formats, regions, and product categories.

ORIO's core advantages

ORIO focuses on building modular display components to support global retail business through the following methods:

OEM and ODM manufacturing tailored to the requirements of brands and retailers

Hot bent plastic components with precise shape and smooth surface

Standardized modular components that can be reused on different displays

This system based approach enables brands to maintain visual and operational consistency, even as stores continue to evolve.

Their purpose

Molecularity and customized POS components are crucial for the following aspects:

Standardization of cross regional chain stores

Multi market retail expansion

Long term shelving and display management strategy

Reduce redesign costs through repetitive activities

Retailers can build on existing component libraries instead of redesigning displays for each release.

Best Application

International Retail Chain Store

Global brand owners

Distributors managing multiple retail environments

Retailers with frequent promotions and seasonal resets

Why is it important

Without a modular system, retail displays will become expensive, inconsistent, and difficult to expand.

Standardized components can:

Faster release

Reduce the cost of each store

Easier to maintain and replace

With the passage of time, there is greater flexibility

How these display types work together

In high-performance retail environments, these five display types rarely run separately.

On the contrary, they function as an integrated display ecosystem, with each ecosystem playing a specific operational role:

Shelf based system maintains daily efficiency and shelf discipline

High traffic display can increase promotional awareness and impulsive decision-making

Ground based display supports bulk sales and seasonal events

The checkout display has increased the value of the shopping basket at the final touch point

Modular components ensure consistency and adaptability across the entire system

When these systems are combined, they create a layered product strategy that supports short-term sales and long-term operational efficiency.

Conclusion: A wiser way of retail display

Retail displays are not a one size fits all fixed device - they are strategic tools that shape how products are seen, accessed, and purchased.

By grouping displays based on functionality, location, and system roles, retailers can obtain:

Better control of product sales performance

Higher operational efficiency

More flexible in responding to market changes

At ORIO Display, we focus on building the following retail display systems:

Scalable across store networks

Cost effective throughout its life cycle

Easy to maintain in a real retail environment

Designed specifically for operating reality, not just visual impact

By combining shelf management systems with modular POS components, we assist retailers.

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